The Impact Of Product Location :: Business and Management Studies:

The Impact Of Product LocationBefore we start I hold it is important that I clarify what we mean byMarketing as a concept. Basically it is about selling intersections that customers want to buy, this is achieved by pose the customerfirst. Continuing customer research identifies needs and trends incustomers get behaviour which we can cater for to attract furthercustomers. By satisfying the needs of our customers they volition becomeregular customers and will potentially preach us to their friendsand families. The way that we meet our customers needs is by gettingthe unspoilt balance of the marketing mix by selling the right productat the right price in the right place whilst be presentedcorrectly.As we advance into the twenty first century there is a stronger focuson marketing than selling within our supermarkets. The supermarketretail sector in this country has reached maturity and as a result wecannot scarcely open new supermarkets to compete with our rivals. Instead to co mpete we must configuration a loyalty base of existing customerswhilst attempting to attract customers from our competitors. Therehas been a noticeable shift from mass marketing to segment marketing. Our customers argon idiosyncratics with individual needs. You cannotsimply sell the alike(p) product to everyone because people are contrarythey require different products or at least different versions of thesame product.To this end the physical identity of our supermarkets is evolving asthe products within them evolve. This has led to form in ourdisplay methods allowing us to prioritise and promote certain productsoer other products. Simple things like having two columns of aislesrather than one has duplicate the end of aisle space within the store. By their very disposition of being at the end of the aisle they attract a great amount of attention from the customer. By observing customersin our supermarkets it is clear that customer behave in certain waysand respond to certain stimuli. It is possibly common find that afterwalking the length of an aisle that you will check out the end of theaisle as you walk about to head back down the next aisle. It is alikecommon sense that products displayed at eye level attract moreattention and are more easily found by our customers. This does notjust consent to adults, by placing products that appeal to children at alevel that they can seem them it is clear that they are more likely toask their parents to buy these goods. It has excessively been identifiedthat many customers when searching for products look ahead but also