Agency essay for email :: Business Management Studies

room essay for emailText Box The Client/Agency Relationship Prestige Nursing & MKH Advertising What are marketing and ad agenciesThe purpose of this report is to evaluate the relationship Prestigehas with its marketing agency MKH Advertising.thither are 4 basic types of agency Full Service Agencies who carry out the full range of advertising & marketing activities for clients Media Independents who specialize in acquire media space Creative Specialists who focus on developing creative ideas Production Specialists who specialize in producing work in a certain format or mediumMKH is a large agency offering a full range of advertising-related servicings. They assist in planning and executing advertisingprogrammes and in exclusively stages of the marketing and advertising processto assist Prestige in getting the best from their advertising byproviding Prestige with the services of skilled & specialistindividuals. The content services MKH provides for Prestige are creating ideas fo rcampaigns and selecting and buying the media in which they willappear. MKH are also able to advise on marketing strategy, publicrelations and interconnected advertising campaigns involving above andbelow the line media buying.Their staff include an account manager, artists, writers, mediaanalysts, researchers, and others with special skills, knowledge andexperience that can help market Prestiges services.Why Prestige uses MKH They are communication specialists who understand integrated marketing communications and the consumer buying process. MKH provides an objective viewpoint of the market, enabling Prestige to achieve advertising objectivity & to maintain an independent and unbiased view of the marketplace. Have an extensive range of experience of the healthcare advertising industry & have worked on the accounts of our competitors, therefore giving an insight into the industry and possibly the competition. Have the experiences and contacts to put the Prestige bank line a head in the marketing communications field by in effect engaging and informing companies customers about the services or products. Enables Prestige to stand apart from the competition by retaining corporate identity reminding customers reminded of the services Helps Prestige business reach its marketing goals. Helps strategically position Prestige services in the market Generates revenue by building awareness of their product or service and therefore increasing sales.Key personnel & their roles in the MKH/Prestige relationship.MKH employs hundreds of people but the roles & departments within MKHcover the same basic job functions as or so other full serviceagencies, each performing various advertising functions such as Marketing Communications Promotions services (planning, creating and producing the