Questionnaire On Marketing In Branded Clothing

The federation was established in the twelvemonth 1994 as a small design studio in a 200 sq. Ft. lacuna in Chennai today derby posits its presence through 33 soap ancestrys & ampere 238 multi defect outlets across the southern states.Until 2008, the home runs presence was h aged(prenominal) in to a single outlet in Chennai. Post 2008, the brand has stretch out its wings methodically not whole in geographic cattle farm but as well in its product profile.The brands expedition to its demo size is in fact a mirror exposure of its promoters vision of life- positive, n forever-say-die & full of life. Mr Vijay Kapoor, the 37 year old managing director of the company, started life in a very humble way as a salesman selling concepts. Today, his vision has moody a phenomenal success that derby is.STORY OF THE COMPANYIn 1994, Vijay Kapoor wanted to launch a strikingly different menswear brand. He was looking for a stand-out notice. He chose DERBY. Because the name sounded i nternational. And it cued adventure, fun, competitiveness, a daring spirit and above all was very macho. The grime rules were very clear. Instead of being all things to everybody, DERBY decided to taking into custody focused on men who seek the very best in whatever they do, whatever they buy. When DERBY entered the fashion market, the field was crowded. But at that place was no brand offering choice and class in the semi-format instalment at an affordable price. DERBY plugged this gap. When it was fashionable for apparel brands to be operational at multi-brand outlets, DERBY chose the Exclusive Store route. And consequently, the DERBY Flagship Stores were born. In multi-brand outlets, DERBY opted for a shop-within-a-shop strategy to maintain the air of exclusivity.derby hat does not undecomposed sell a commodity. It welcomes every impertinent member into a company that stands for freedom & success. derby hat Jeans Community is the only brand in the world that works on ad ding believers rather than just selling to customers. The brand believes in creating the best community around and this community will make a difference in every sphere of life. Freedom & success for everyoneChennai-based, disruptive fashion retailer Derby Clothing, has major refinement plans on the anvil, which include unveiling stores in major fashion capitals across the globe. Plans withal include coarseing flagship stores in Delhi, Mumbai and Pune. It is also open to the creative thinker of opening stores even in smaller towns kindred Ranchi, Siliguri, Vijayawada, etc.Derby is foraying into all major cities and smaller towns across the domain. It is looking to increase the number of stores from the present 34 to 70 by the end of the year. The brand will be present in a number of premium malls and high streets in cities like Mumbai, Pune, Delhi, Chandigarh, Kolkata, Bangalore Durgapur, Bhopal, Jamshedpur, etc.Derby offers varied ranges of denim jeans with fits like sl im, slim straight and comfort and in shirts they provide fits like comfort, muscle and slim, mainly targeted at the youngsters. Alongside, Derby is also adding certain product ranges to the current collection to differentiate its offerings, considering that it is diffuseing in to conglomerate quits of the boorish. Its Autumn/Winter 2011 collection will compromise of a comprehensive collection of jackets, sweatshirts and waistcoats along with fashion denims, shirts, t-shirts, trousers and accessories.Explaining the rational, behind opening stores in smaller towns and cities, Vijay Kapoor, MD Derby Clothing said, Small towns have more and more developed a higher level of acceptance, for fashion apparel curiously in the mens wear segment. We have been pleasantly surprise by the response we have received in the towns that we currently extend in. This gives us an opportunity to tap other small towns across the country as part of our expansion process.Revealing their marketing and promotional strategies, he informed, Marketing and promotional activities will be directly focused on the young person of the country. Being in a country that has the highest population of youngsters has turn out to be an advantage to a youth-centric brand like Derby Jeans Community. On ground activities, rock shows, college cultural functions, fashion shows etc. are part of the marketing strategy that we follow to reach out to the fashionable youth.Explaining the rationale behind Derby products being branded as fast fashion, he said, On an average most jeans wear brands in the country offer 20% fashion products and 80% basic or perfume products. Derby Jeans Community, on the contrary, offers 80% fashion apparel and only 20% basic or core products. This essentially makes Derby Jeans Community the only truly fashionable mens Jeans wear brand in the country.Position of the CompanyThe company recorded a turnover Rs 6 crore in 2000 from its four outlets in Chennai. As part of its ex pansion plan, the company is be after to take up premium multi-brand concept apart from enhancing its ne cardinalrk.After the inauguration of the new outlet of Derby Fashion Wear in the city today, the companys fifth outlet and first in the state, Vijay Kapoor, the managing director of Derby Clothing, said There is a room for value-plus brand and we are on the way to exploit the branded segment. Todays consumer is fully awake(predicate) of quality and our product range has been designed for the 22-35 age groups. We will open two more outlets in the city in the next two months. We are aiming at Rs 2 crore turnover in the first year of operation, he said.Giving details about the future plans, Kapoor said that the company would expand to Karnataka and Kerala next year and the national marketing would also be taken up in 2005. The company has two units at Tirupati and Bangalore with a ingrained capacity of 1,400 garments per day. The current requirement is at 1,500 garments per day and we are impact the extra demand by outsourcing, Kapoor said.The other name for style and sophistication, Derby Clothing is a premium casual and formal wear brand for men renowned for its trendsetting ready to wear collection. Paradise for the last and die hard shopaholics, it offers a wide spectrum of casuals and formal wears made from avant garde fabrics, available in a diverse range of styles and patterns. Largely catering to the citys ever so choosy fashion savvy junta, this Derby Clothing store is housed within the premises of Spencer Plaza in Anna Salai. This 10 years old store, besides its impressive and exclusive line up of clothing has an bosom catching array of funky accessories that include belts and ties which you bum club with your attire. You can indulge into its staggering collection of apparels and accessories on any day of the workweek from 945 AM to 9 PM. Derby Clothing also accepts all major credit cards.