'Event Management Proposal Essay\r'

'759 Kawaiiland is the compass of outlets under the speck extension of 759 livestock which selling personal economic aid product importing primarily from Japan and Korea to depict up-to-date and high part products with reasonable prices. The front outlet of Kawaiiland was launched in celestial latitude 2013, currently has 7 outlets and aim to expand to 20 injects in 2014. This eccentric proposal is aim to reinforce our dirt see and reputation, withal celebrating the launch of our new-sprung(prenominal) outlets through the starting time ever position â€Å"Afternoon afternoon tea in Kawaiiland” in order to bring out awareness and disperse word-of-mouth to the media and nodes. Our answer audience includes female customers and potentiality customers, beauty bloggers, celebrities, sponsors, media and participants aged 18 to 30 eld old. More than 150 participants in attendance and it lead reach more than thousands of audience with rich media coverage. The foremost ever detail, â€Å"Afternoon Tea in Kawaiiland” impart be held on November 23rd 2014, Sunday from 2:00 to 6:00p.m. at Discovery Park obtain mall in Tsuen Wan.\r\nThe event theme and innovation is feeling like a group of girls enjoying laternoon tea in a fancy and athletics atmosphere. A series of event activities are related to to personal aid and beauty which is divided into 5 sessions on the day of event including makeup contest, expertness sharing, games, photo booths and surprise mechanism. Gifts and souvenirs go out be offered to the winners and participants. Refreshments and drinks will also be served during the event. This event will go with advertising supports through magazines, social media, websites, posters, leaflets and bloggers. Based on the size of the event and tar discombobulate audience, we expect to examine 80% of total attendance participating in the event through online registration and invitation, to obtain around HK$190,000 of spon sorship; to have 3 artists performing in the event; to attract 80% of invited media visiting the event; and to get 70% satisfied rating from attendees and sponsors.\r\nThese gains will be evaluated through a variety of evaluation methods after the event. In order to achieve these objectives, we are pursuance the approval of funding of HKD two hundred and xl thousand by the management to support this event proposal. This plan and this investment will lead 759 Kawaiiland in becoming the most competitive retail brand in the region.\r\nCompany Background\r\n759 Store is a retail brand in Hong Kong established by a list company CEC International, the store is named with the depot number â€Å"0759”. 759 Store aims to provide a high-quality life style and consumption model in the Japan residential area to Hong Kong locals. 759 outlets has rapidly growth from 2010, the first store which selling snacks, food and beverage, to 2014, over 200 outlets selling different variety of pro ducts include food& axerophthol; beverage, house submit goods and personal care products. Over 1 million customers have owned a 759 Store VIP card. 759 mainly rely on Facebook and brisk app to communicate the discount, product information and outlets location with customers.\r\n759 Kawaiiland is the chain of outlets which selling personal care product import primarily from Japan and Korea. 759 Kawaiiland aims to provide up-to-date, high quality products with reasonable prices. The first outlet was launched in December 2013, 759 Kawaiiland currently has seven outlets and aim to expand to 20 within 2014. The 759 Store VIP card raft also be used in 759 Kawaiiland. 10% discount will be offer to customer with a VIP card, non-scheduled discount will also offer to customers.\r\nThe First Ever Event\r\nBy using the market development strategy, â€Å"Afternoon Tea in Kawaiiland” will be the first event hold by 759 Kawaiiland. Since many personal care or beauty products companies hav e engaged in difference events to communicate their trade message. In Hong Kong, the Sasa bloggers events invites customers to their new product presentation and new product trial, Shiseido and Shu uemura hold makeup workshop to encourage product trial. also in Singapore, Guardian and Waston hold â€Å"Haraju-cute” event and â€Å" ascertain alike” contest to entertain customer and to construct awareness. The first ever event for 759 Kawaiiland can create a WOW effect to the media as rise up as the end market. With the event tactics, 759 Kawaiiland will be able to reinforce existing reputation and image, entertain the participants and audience, and at the same time communicate our marketing message to our customers.\r\n'