Daloon A/S Case Analysis

I. PROBLEM What strategy should Daloon undertake to prove and stabilize its gross(a) revenue in the provide commercialise? II. OBJECTIVES Short-Term: To build and maintain sales in the current catering market it serves while controlling its sales and marketing overheads Long-Term: To be able to expand into and develop recent European catering markets, on its way to becoming the draw in the labor III. SWOT ANALYSIS Strengths - Daloon stooge produce high professional products by c atomic number 18fully choosing its raw materials and avoiding the utilization of preservatives and additives. It also gives stir attention to its packaging and w ar abut. free burning product rise or development is maintained by the company as a response to changing node preference (e.g. in terms of flavor) and market needs. - The company has a flexible return capacity. This is because it is free to choose its suppliers of raw materials depending on the filling pass on by its customers. Mo reover, in display case of immediate additional demand, Daloon can easily adjust its production capabilities, as seen in McDonalds experience. - Daloon is the largest maker of spring rolls and the leader among its unaired competitors. It has also developed a strong business race with Scandinavia, Britain and Germany.

- The distribution cost for Daloon is relatively low because wholesalers are in charge of the distribution process and it has to maintain only some warehouses. - Daloon is adopting local strategies by employing salespersons and workers from Germany. It is an avail since they have to deal with cust omers who are also Germans. Weaknesses - Si! nce the company has no direct competitor, it is difficult to mote the reasons for declining sales. Thus, it is unable to respond accordingly. - Because wholesalers are not particular with the brand, the end-customers (canteens, card-playing food stores) are not aware that the... If you want to jump a full essay, bon ton it on our website: OrderCustomPaper.com

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