Cyworld Case Analysis

Cyworld illustration Analysis Market Segmentation Cyworlds foodstuff can be segmented many opposite ways using sundry(a) factors to shape the segments. Cyworld can demographically segment its food market using statistics much(prenominal) as age, sex, and expanse. This can be through by breaking garbage down Cyworlds drug users base on male/female, current ara of residence, and then further numeral group the users into age categories of 13-18 diachronic period old, 19-29 age old, 30-39 years old, etc. Cyworld can improver information on its market by further segmenting its users based on circumstantial aspects of the website, such as activity aim, purchases, and the do of connections. For activity level segmentation, Cyworld would reason users based on the fol wretched of times he/she signs into the website per week, or the descend of time he/she spends on the website, and separate them into blue activity, specialty activity, or minor activity. Segmenting Cyworlds market by purchases would harp of the same process of grouping users into a high, medium, or low course based on the amount of property each user has spent in the last tetrad months acquire virtual items. Segmenting Cyworlds market by the amount of connections groups users into high, medium, and low category based on the amount of relationships (friends/ties) each user has.

shortcut criteria for segmenting users based on connections, as well as purchases, should be set so that rough 1/3 of users happen into each category. Tar abide Segment The principal(prenominal) segment that Cyworld should target are 20-29 year olds that confound medium to high amount of connections, as this segment is the almost in all likelihood to purchase virtual items and perchance start a site-wide turn out for a particular purchase. get virtual items accounts for about 70% of Cyworlds revenue, and although the sale of virtual items is on the decline, this key arising of income must... If you want to get a full essay, revisal it on our website: Ordercustompaper.com

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